Texas Marketers

When you start your own business, you know you are the one responsible for all the ads, sales pitches and promotions vital to your success.  So it can come as a shock to discover that, when comes to writing that first brochure or web page, you can’t think of a thing to say.  Marketing theory is great, but where you find words that persuade? 1. Enlist a cheering squad. The right words are in you. Get help in finding them. No doubt you have a trusty support group of family and friends who have been behind you since your business was a twinkle in your eye.  These are people you’re totally comfortable with, who know every step you’ve taken on the way.  Invite them over. Ply them with scrumptious treats.  Put… Continue reading

So you’ve started your own business, opened your doors and now you have to find some customers.  When they don’t flock in, you may suddenly realize that your marketing skills need an upgrade – and fast. Save yourself a lot of unhappy trial and error by learning from the marketing masters. Let’s say you already know the basics – to stress benefits to your customer and show how you help solve their problems.  But how do you say this persuasively? All around you are powerful businesses raking in the dollars. Here are some easy steps to learning what they know. 1.  Choose the best. Collect the ads, brochures, web pages, sales letters and marketing pitches of businesses you know are very successful. 2. Learn their methods at a gut level. Don’t just read the promotions, physically… Continue reading